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Asthma, eczema and hay fever are among the commonest chronic diseases of childhood.1 In fact one in five children in the UK now suffer from asthma and a staggering 40% of children will suffer from allergies at some point in their lives. Reducing asthma and allergies is a major government priority with a recent Health Committee Report highlighting a serious need for a specialist framework to cope with this dramatic increase in sufferers. But there are practical steps parents can take to help to reduce the family's risks against allergens and provide a healthier environment for children of all ages, and it's not just a spring clean! Amicor's revolutionary, clinically-tested, Healthy Sleep System, using intelligent fibre, allows caring parents to take action against allergens. The bed and bedding range includes pillows, single and double quilts, blankets, electric blankets, mattresses and mattress and pillow protectors and is suitable for toddlers, children and adults alike. Caroline Powell, marketing and branding manager at Amicor says: "90 children a day - that's one every 16 minutes - are admitted to hospital in England, Scotland or Wales because of their asthma. "The high number of allergy sufferers is not solely down to causes in our environment, it is also down to a lack of preventative measures. Over one in five people admit to changing their sheets just every few weeks, nearly a quarter of people sleep on mattresses that are over 10 years old and one in three people sleep on pillows that are more than three years old - creating a breeding ground for allergens. |
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