New 'Robinsons For Milk' Puts A Smile In Their Milk

As every Mum knows, milk plays a vital role in the development of children, but they also know how difficult it can be to get kids to drink enough of the white stuff! Now Robinsons have come up with the solution that Mums have been waiting for - a delicious new product that kids love and that mums can trust…Robinsons For Milk.

Since 1934 Robinsons has been adding its fruit expertise to water. Now, in a first for Robinsons they are bringing that expertise to the white stuff, with a new dilutable specially formulated to be mixed with milk. Available in two fantastically fruity flavours - Strawberry & Raspberry and Peachy Banana - Robinsons For Milk is great at any time of the day. New Robinsons For Milk has been specially developed to provide you with a simple way of adding the delicious fruity taste of Robinsons to the wholesome goodness of a glass of milk.

As versatile as it is nutritious, a glass of milk with Robinsons For Milk can be enjoyed by kids at any time of the day and made with all types of milk - full fat, semi-skimmed, and skimmed milk, even soya and goats milk! At breakfast time a glass of Robinsons For Milk is an easy way to fill kids with goodness for the day ahead and provides them with a treat after a busy day in the classroom. Robinsons For Milk can even be made with warm milk at bedtime or poured onto ice cream for an extra special treat in the summer!

When kids took part in a blind taste test, both flavours of Robinsons For Milk won hands down over other leading brands of flavoured milk drinks.

Making Robinsons For Milk is easy for mums and kids alike. Just add one part Robinsons For Milk, then pour in four parts milk - no stirring or mixing required. It even has a uniquely designed bottle that has a clever grip feature to allow little hands to add a splash without a spill.

Vicky Hathaway of the Milk Development Council commented "We're really excited about the introduction of new Robinsons For Milk. Milk is an essential part of a balanced diet for kids as calcium is essential for the development of strong teeth and bones. We believe that Robinsons For Milk will be a great help to mums as their kids will want to drink milk, helping them towards their recommended three portions of dairy a day."

Jonathan Gatward, brand controller at Britvic Soft Drinks, agrees, "Kids want a drink that is fun and tastes great and mums want them to benefit from drinking milk. We believe that Robinsons For Milk will encourage this and keep everyone happy - giving everyone something to smile about!"

New Robinsons For Milk will be available to give kids a nourishing everyday treat in stores across the country from mid March. Look out for it in the squash aisle alongside the rest of your favourite Robinsons range.