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According to the survey, "Inner Thoughts on Inner Health", undertaken by doctors.net.uk, the majority of GPs would advise mothers of primary school-age children that an improvement in diet is the most suitable way to improve inner health in children. Helping to keep kids healthy from top-to-toe, Rice Krispies Muddles combines the goodness of multigrain (rice, oats and maize) with a new prebiotic ingredient. It is the first major children's cereal of its kind in the UK and Kellogg's has worked with leading experts such as Professor Glenn Gibson, Head of Food Microbiology at the University of Reading. The Importance of
Good Inner Health GP and resident doctor on ITV's This Morning, Dr Chris Steele, said: "Inner health is important and an efficient digestive system can help improve overall wellbeing. When there is a healthy balance of good bacteria the digestive system benefits. This is specifically important for children who need to absorb as much of the nutrients as possible from their food and who are often more susceptible to digestive problems than adults. "Prebiotics have been proven to significantly improve our gut health by stimulating the growth of friendly bacteria in the intestines. "So how can we look after our friendly bacteria? Parents can easily do this by feeding their children foods that are high in fibre and prebiotics such as wholegrain, cereals, beans and pulses, fruits and vegetables. Also, if their diet is rich in prebiotics, their friendly gut bugs will flourish, increase in number and help their children to maintain healthy tummies." What are prebiotics? Prebiotics are different from probiotics. Probiotics are foods such as yogurts and milk drinks that contain live cultures of 'friendly bacteria'. However, prebiotics are essentially the 'food' for friendly gut bacteria, allowing the bacteria to grow and thrive. Scientific studies have shown that the addition of a small amount of inulin to the daily diet significantly increases the number of beneficial bacteria in the digestive system. "Prebiotics are found naturally in many fruit and vegetables, but most people don't eat enough of this in their diet," said Professor Glenn Gibson, Head of the Food Microbiology Sciences Unit at the University of Reading. "Adding prebiotics, such as inulin, to food such as breakfast cereals is a convenient way to improve gastrointestinal health. Research has demonstrated that as little as 5g of the prebiotic inulin each day can help to optimise digestive health." The Benefits of Breakfast Also, children get a quarter of their total iron intake and obtain almost one third of their calcium intake from foods with added vitamins and minerals, such as breakfast cereals. Research has shown that
children make fewer mistakes in memory tests, Alyson Greenhalgh-Ball, State Registered Dietician and Manager of Kellogg's Health and Wellbeing, said: "Eating breakfast is critically important to all of us. However, it is specifically important that children eat in the morning as many of them could have gone for as long as sixteen hours without food by the time lunch arrives. Our new Rice Krispies Muddles provides a tasty and fun breakfast that kids will enjoy as well as a multi-grain cereal, enriched with vitamins and minerals that mums can trust. The addition of a prebiotic ingredient means that it has the added ability to help maintain their inner health and digestive efficiency which will help keep mum happy too." |
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New
research shows that 38 per cent of the UK's general practitioners
believe that the state of our children's digestive health could
be improved by eating foods containing a prebiotic ingredient. The
survey comes at the same time as Kellogg's launches a new
breakfast cereal, Rice Krispies Muddles, the first kids'
cereal in the UK to contain a prebiotic.
perform
better physically and are more creative when a cereal breakfast
is eaten Also, overweight children are more likely to skip breakfast
than normal weight children.