Look! No Glasses – An Eye Opener For Kids

With statistics showing that, in 2003, 8% of contact lenses were fitted to children under 16 years old, Complete® RapidCare™, the battery powered and portable contact lens cleaning device, enlisted the help of Keith Holland Associates, an eye care practice with a special interest in fitting children with contact lenses, to launch ‘Look! No Glasses’. This educational guide for parents and children aims to open people’s eyes to contact lenses as a real option for youngsters.

When a child needs visual correction glasses are often seen as the only answer. Although a necessity for everyday activities such as school work and sport children can find them awkward and restricting - sometimes preferring to struggle on without them. ‘Look! No Glasses’ aims to give kids a choice by offering expert advice and knowledge on why contact lenses are not just for grown-ups. Written in an easy to follow format by the ‘Childrens Eye Care Practice of the Year’ and produced in a funky design ‘Look! No Glasses’ provides a wealth of information. Satisfying inquisitive minds on topics such as the cost of lenses, the age they can first be fitted and wear and care the leaflet is both factual and interesting. There is a section for parents too which will add reassurance about the advantages of kids in contacts and bring peace of mind that it is a real option meaning children will never look back.

Says Claire Holland, Optometrist at award winning practice Keith Holland & Associates, which has a special interest in caring for children’s eyes, “We have fitted children with contact lenses across the UK and have seen some amazing results. Children lead such busy lives and they thrive on the freedom which contact lenses can bring. We want ‘Look! No Glasses’ to inform parents and children everywhere that wearing contact lenses is an easy and available option and not just an alternative to glasses which is restricted to adulthood.”

Says Matthew Cox, who has been wearing contact lenses since he was 12 years old “I play a lot of sport but, like many schools, I was not allowed to wear my glasses on the school pitch. This made it nearly impossible to play as part of a team and I would often choose to sit out than make a fool of myself. Matthew’s mum says, “he always has good all round vision on the sports field now and there are obviously no safety worries anymore as spectacles are not suitable for many sporting activities”.

Since launching less that 12 months ago the battery powered and portable Complete® RapidCare™ Cleaner has been a hit with lens wearers. The lens cleaner is particularly appealing to children who respond well to pocket sized and technical devices. Evaluated by Moorfields Eye Hospital, the patented agitation technology utilised by Complete® RapidCare™ gives lenses a cleaning so thorough no long soak is required – it just takes two minutes.

‘Look! No Glasses will be available nationwide at selected opticians across the country. For more information and to find opticians with a special interest in children’s eye care and contact lenses visit www.kidsincontacts.co.uk.