New chlorine-free pool treatment promises
a better swimming experience for children

The launch in February of a new chlorine-free breakthrough in pool and spa water treatment promises a more pleasant swimming experience for children using both public or private pools.

'Many children, parents and teachers are put off swimming because of unpleasant experiences with chlorine,' says Mohsen Hawary, who is behind the UK launch of Pristine Blue, a copper-based product which provides public, leisure and domestic pool owners with fresh, clean water at lower cost than any existing pool water treatment technology. 'However, swimming is one of the most important forms of exercise for child development, particularly for youngsters with problems such as asthma, where swimming has been shown to increase lung strength.

From the swimmers' point of view, Pristine Blue greatly improves the swimming experience by eliminating all the potential downsides of chlorine; that means no burning eye sensation or bleached hair, no chemical taste or odour and no bleaching of swimwear. Pristine Blue also reduces the downtime at the pool as it is safe to use the pool immediately after application.

Pristine Blue uses environmentally-friendly materials to protect against both algae and bacteria. The proven, copper-based formulation has a ten-year heritage in the US and other markets. It is approved by the US Environmental Protection Agency and is accredited as a drinking water additive by NSF International.

Mohsen Hawary says, 'The product is as effective as chlorine, but without the unpleasant side effects. There are no concerns about discharge of treated water into the sewage system, because copper is a non-reactive chemical. Importantly for pool owners, Pristine Blue can offer reduced maintenance. Instead of testing and adding chlorine several times a week, Pristine Blue requires attention just once or twice a fortnight, depending on bather load. The product is also easy to handle, with no need for special dosing equipment.'

Pristine Blue is available direct from the manufacturers. For more information, contact Pristine Pools Limited on 08704 430625 or visit www.pristineblue.com.