Wonderland or Allergy-land?

If a 21st century Alice was around today, would she be able to save the characters in Wonderland? With Alice's adventurous journey involving rabbits, tea parties and glorious gardens, if she was one of the 15 million people in the UK who suffer from allergies - then it would seem that Alice would have had no hope at all!

But luckily help is at hand, there are a number of ways to treat the families' allergies. Piriton, the most popular allergy treatment range in the UK, has been tried and trusted by millions of families for over forty years. So if we were to find ourselves in a similar situation to Alice's - we could find a way of coping!

Alice at the Mad Hatter's Tea Party
Let's say Alice suffered from hayfever - she wouldn't have enjoyed herself at the Mad Hatter's tea party - situated outside under a tree - surrounded by beautiful flowers. Alice would have had symptoms such as sneezing, itchy eyes and a runny nose - she wouldn't have been good company at all. If Alice did get these symptoms then she could have taken new Piriteze Allergy Syrup.

Piriteze Allergy Syrup - the latest addition to the Piriton portfolio is a once-a-day allergy treatment that is suitable for children aged six years and over. And it's ideal for active kids like Alice on her adventures as it doesn't normally cause drowsiness. Piriteze Allergy Syrup will provide effective relief of most allergy symptoms including those caused by hayfever, pet or dust mite allergies and skin allergies.

Alice and the White Rabbit
Alice may well have relied upon the White Rabbit, but little did she know she could have been allergic to him. Pets are a major problem for people who suffer from allergies - they create a number of allergens that are smaller than dust mite allergens and so circulate in the air for much longer.

Alice spent quite a bit of time with the White Rabbit whilst in Wonderland, so she may have needed a one a day tablet that would help keep her allergy at bay. Piriteze Allergy Tablets are a highly effective second-generation antihistamine for adults and children 12 years and over - to provide a one a day solution to today's allergy symptoms.

Alice back at home
As Alice drifts off to sleep back home in her own bed - was she aware of the thousands of dust mites crawling all over her bedding? Dust mites are one of the most common causes of allergies in the UK. They flourish in the warm, humid environments that are often common in our homes throughout the year. The average bed contains more than 10,000 dust mites and over 2 million droppings.

If Alice was an allergy sufferer then her symptoms may have been at their worst at night. Piriton Syrup can bring fast effective relief for children as young as one.

Alternatively, Piriton Allergy Tablets can help bring fast, effective relief for your family's allergies all throughout the year, including nettle rash, hives, heat rash, prickly heat, allergic dermatitis, hayfever, reactions to food and insect bites or stings.

But luckily for Alice - she didn't suffer from an allergy and even if she did today, she may be able to save Wonderland - due to the range of allergy treatments that are available.

TREATING ALLERGIES

It is often extremely difficult to avoid allergens and many people suffer symptoms of sneezing, itchy eyes and a runny nose all year round.

Piriton Allergy Tablets are suitable for adults and children aged six and over. Available in packs of 30 priced at £3.15 RRP and available from your pharmacy.

Piriton Syrup is suitable for adults and children from as young as 1 year, and is available from pharmacy in 150-ml plastic bottles priced at £3.99 RRP.

Piriteze Allergy Tablets are suitable for adults and children 12 years and over. Available in a 30-tablet pack from your pharmacist at £8.79 RRP or 7-tablet pack from supermarkets and local stores at £3.99 RRP.

NEW!! Piriteze Allergy Syrup suitable for adults and children six years and over. Available in chemists and supermarkets from May 2004. RRP £4.99

Piriton Allergy Tablets and Piriton Syrup both contain chlorpheniramine maleate. Ask your pharmacist. Always read the label.

Piriteze Allergy Tablets and Piriteze Allergy Syrup both contain cetirizine. Always read the label.

PIRITON and PIRITEZE are registered trade marks of the GlaxoSmithKline group of companies.